ACCELERATE GROWTH. OPTIMIZE WORKFLOWS.
With Digital Marketing, Technology & AI.
Do you want to take your business into new heights?
NEW GEN
CONSULTANCY
SPECIALIZED IN
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Digital Marketing & Paid Social Optimization
SEO & Generative Engine Optimization
Media Partnerships & Retail Media Management
Efficient Reporting, Creating Benchmarks
Conversion Optimization
Revenue Strategy
Customer Experience & Retention
Adtech & Martech usage, New tech, AI migration & set up
B2C & B2B marketing
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CDP & Marketing Automation
Omnichannel POV
CRM, Segmentation & Predictive Modeling
Analytics (i.e., GA4)
Data Monetization
KPI, Dashboards & Reporting
Generating Actionable Insights
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AI Consulting
Workflow Optimization
Developing Custom AI Solutions
Team Training & Mentoring
WHAT WE DO
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AUDIT
Assessment, benchmarking and roadmap development for business & marketing operations, processes and marketing & advertising technologies that will best suit businesses needs.
. Internal Infrastructure
. Media & Technology
. Analytics & Measurement
. Data & Insights
. Strategy & People
. Digital Transformation & AI
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STRATEGY
Analysis of Big Data including customer, product, transaction, behavioral and Web Analytics to generate actionable insights that will drive growth, customer satisfaction and brand value.
Developing digital growth & transformation strategies, execution plans based on key insights, business analysis and market environment to reach business goals.
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MANAGEMENT
Executive Management
Management partner/Interim CXO for digital transformation, marketing & growth, guiding internal marketing teams and outsource partners, providing organizational & business recommendations to accelerate growth
Managed Services
Providing ongoing Growth Marketing & AI Implementation Services including Performance Marketing, Data & Analytics, Conversion Optimization, CRM (Customer Acquisition, Retention), Marketing Automation, Branding, Marketing Communication & SEO, Custom AI Solution Engineering & Development
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ORGANIZATION
Training internal teams and business partners to develop & increase digital & AI skill set in order to run & manage marketing operations in the most effective way.
Digital Talent Sourcing to develop & strengthen business teams.

HOW WE WORK
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We have a plug & play model. You can choose either one or suite of the services in the portfolio.
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We can work on ad-hoc, specialized, ongoing or periodic projects.
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We develop & align strategy, deliverables & KPIs prior to any project.
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Projects are assigned to an account/project manager to act as a central point of contact, monitor KPIs and provide guidance regardless of the size and type of service provided.
HOW WE DIFFERENTIATE
We are subject matter experts with diverse backgrounds, which enables us to provide a holistic approach with a full understanding of management & micro-operational challenges.
The combination of strategical thinking with digital specialty helps us bring solid business results for our clients. We are your management partner from strategy to execution.
WHO WE ARE
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Zafer Ozcelik
FOUNDER & CONSULTANT
Zafer Ozcelik has 20 years of experience in growth, digital marketing, e-commerce, data & marketing strategy both in US and in Istanbul.
Prior to Moventum, Zafer held senior corporate roles such as CMO at n11.com and CDO at Dentsu. Having worked both at brand, agency and media sides, he founded Moventum with a vision to help business grow thru data, analytics, marketing and AI.
B.S. Aeronautical Engineering, METU, MBA, University of San Francisco.
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Yesim Patricia Soylu
DATA & ANALYTICS PARTNER
Yesim Patricia Soylu has extensive experience in Data, Analytics and Digital Media.
Prior to her consulting career, Yesim held senior corporate roles such as Head of Data & Analytics at Dentsu and Digital Media Director for Coca-Cola at Carat. Yesim provides deep expertise in building and executing digital strategies underpinned by data and analytics.
B.S. Management, Sabancı University -
Eda Onsel
MEDIA & INNOVATION PARTNER
Eda Onsel began her career as a senior digital analysts at Mediaedge:cia, WPP in New York. She returned back home in 2009 and started working for the digital team in GroupM Istanbul Office. She held many roles in digital media, performance, client leadership, data & analytics and as partner, innovation at . Since 2019, she does consulting in B2B, ecom, retail, content, and app businesses in data & analytics and performance marketing. Eda joined Moventum as Media & Innovation Partner.
B.S. Industrial Engineering, Koc University
MA, Integrated Marketing, Emerson College
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Onur Cengiz
AI ENGINEER & PARTNER
Onur Cengiz is an AI Engineer specialized in Artificial Intelligence, Machine Learning, and Data Engineering. He has developed numerous AI-based SaaS applications and smart device software in both Turkey and abroad.
Onur provides consultancy services for AI applications in existing and new projects. By collaborating with various software development companies, Onur has supported the integration of advanced AI systems into their projects and products.
B.S. Computer Eng., Arizona State University
Ph.D. Astrophysics, Arizona State University goes here
ABOUT OUR GROWTH TEAM
Team of highly experienced, talented & hands on specialists, who gather to help businesses & start ups scale their business rapidly.
Strategy is key but we also value execution and delivery. Results matter.
Vast experience in various size of projects including global brands, enterprises, start ups & popular e-commerce platforms.
Flexible model. We can provide both specific and holistic service depending on the scale and need.
We work remotely out of Istanbul, yet we can adapt to different timezones.